Purpose Festival 2015
Roles: Creative Direction, Brand Identity, Web Design, Experience Design
Agency: Wildwon Projects
Year: 2015
A two-day conference held in Sydney, Purpose Festival is a place for purpose-driven business to come together.
As 2015 was the first year Purpose had ever been held, the challenge was to create a beautiful and cohesive brand identity from scratch, that could be evolved in the following years.
As the creative lead I created the visual identity and over all creative direction for the brand rolling it out across website design, social media, printed program and event collateral. Also working with the creative team on the event journey mapping, experience design and physical theming.
The key design principles for the event were focused around storytelling, creativity, community, nature and human connection.
Overall attendee experience at Purpose was rated 9.43/10
