Be An Unfucker
Roles: Co-Founder, Art Direction, Photography, Visual Design, Web Design & Build, Strategy & Content
Co-Founder: Vanessa Morrish
The Unfucker movement became a pretty successful side hustle. We encouraged the eco apathetic to start by changing one thing to be more environmentally friendly.
We wanted to create a site that didn't look or sound 'green' and provide easy tips for home, out and about, shopping and at work. We targeted leading bloggers, influencers and friends to spread the word.
In the first few weeks we had over 20,000 views from over 57 countries, followed by an interview in Frankie Magazine and Broadsheet. Due to its success, we launched a weekly Facts for Unfuckers on social channels, and a blog. It was pretty fucking cool.
We also run Unfucking workshops, and spoke at festivals such as WOMADelaide and Splendour in the Grass.
You can check out Be An Unfucker on Instagram.